Winter period is never perfect for brands' communication, mainly for their branding. The snow, the dirt, the ice are the enemies of efficient communication and you have to choose carefully your support. No surprise that, herer more than anywhere, the brands need very specific executional elements (color palette, imagery...). Always useful if you have a micro space to advertise.
(Photo: Dirrty Frank, just a good example that we know pretty well in BBDO)
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