Sunday, January 30, 2011

Sunday Hit III

Expat Explanation: the fuckin' phone does not work fine...a bit oldish so you need to scream to be heard. Even if you don't have nothing to say

Wednesday, January 26, 2011


Winter period is never perfect for brands' communication, mainly for their branding. The snow, the dirt, the ice are the enemies of efficient communication and you have to choose carefully your support. No surprise that, herer more than anywhere, the brands need very specific executional elements (color palette, imagery...). Always useful if you have a micro space to advertise.

(Photo: Dirrty Frank, just a good example that we know pretty well in BBDO)

Sunday, January 23, 2011

Sunday Hit II

Expat Explanation - if you get drunk in a shitty bar, you'll be surrounded by very strange people and you'll listen to some music delivered by two over-made up look-a-like secretary style strange hairdo girls.

Monday, January 17, 2011

Last Action Heroes

We all remember the fantastic japanese commercials featuring a young and fresh Arnold. At that time, it was difficult to find the material and a lot of stars from Hollywood were running to far-away countries to pay their taxes. Now, unfortunately for them, it's not difficult for anybody to find their masterpieces. In Russia, we've got few of them. I've selected only the action actors but we have much more. Then the question, does it really make sense to spend all that money?

Sunday, January 16, 2011

Sunday Hit I

Expat Explanation - We can see the composer at the beginning, struggling to write a shitty song but some birds and white roses falling from the ceiling are really inspiring. Then the young guy, really fashion, gets fame and women consideration by dancing on that song in a very edgy club. But he understands that love is more than that, even more in winter, so he's coming back by bus. Fuckin' birds...

Tuesday, January 11, 2011

'We Are Different'

As much as the Russians claim it all the time, especially in advertising industry, I'm really sorry to say that Russians are not different. Or, in that case, each country, each culture, each history is different.
The only thing that may annoy them is the communication brought by international brands without any sense of local understanding (it may be the guilt of shitty agencies over here). Tell me if this brand of cigarette took the time to go on Internet to understand what Moscow looked like in the winter before posting that in the metro.
We are all different. Some of us are bloody stupid.
Voyage Russie Guide de voyage Moscou