Life Music

Music can be bigger than life. Rabfak is proving it with their new home-made video clip. Enjoy responsibly.

Media Placement

Who the hell is ready to pay for a place like that? I hope Nouvelle Etoile did not pay that outdoors place, which message is mainly directed to the guys living on the 3rd floor of the near building.

(Photo: Dirrty Frank, sure some Cannes Lions opportunities are unknown here because of bad media placement)

Branded Silence

Arshavin seems to be that you can build a lot without being talented. In the crowd of the average football players, he is the only one to have created something interesting for business...not for sport obviously - and his mnemonic is that finger on his mouth. He just created a brand that is aimed to propose young, modern and comfortable clothing line for young men. The purpose to launch in few months few other things like Arshavin Life, Arshavin Sport or Arshavin Baby. Arshavin Scary.

In that path to branding, he should be more careful about the projects he accepts. I don't talk about Pepsi which we did with him...he was fortunate enough not to be removed from the campaign. I talk that shitty thing on the tramways in Moscow for windows. Even more, the placement is really strange. There is a warning sign 'please, step in by the front door' right directed to his mouth. If he wants to brand himself better, perhaps he should have a look to the creative work before signing.

Digital Medvedev

Russia is getting digital years after years (LiveJournal, ICQ, shares in Facebook...and of course Chatroulette). It pleases Medvedev that claims to be a frequent internet user since a long time. He is in California to meet few global actors like Steve Jobs that offered him an iPhone or the guys from Twitter. Even Shwarzy appreciates...after killing the Russians in his films, he is making business with them.

Rock For Blondes

It's true that russian music industry (and even more pop music) is populated by really attractive girls. Who cares about the music when the boobs are pulsing the beat? But sometimes, you can have good surprises (well, it depends what you're looking for...). Just to make it clear, the first video features one of the most famous bands in Russia and the second a real artist.

It Never Happens

I'm still in my automotive psycho period. Look at that cute little scene. The guy in the SUV just in front of the camera is closing the fuel cap of the shitty Lada on his left. That's nice but it happens rarely...I just don't even believe it still. In Moscow, drivers are predators.

Shiny Mazda

You don't have money to buy a Bentley. Don't stress, buy a shiny Mazda. After zoom-zoom-zoom, just say bling-bling-bling.

(Photo: Stephane, always prefers diamonds)