Sunday Hit V

Expat Explanation: spring is about to come and with my mate, we spent the last 6 months to develop songs for that cool period. But we drunk a lot during the winter so we don't have much money to hire some girls for our clip (it's OK the director is going to be our neighbour Serguey) and for the outfits. It's going to be fine. With a bit of luck, we won't be even be chosen for MTV. We love spring so much.

Sunday Hit IV

Expat Explanation: When my old pager is ringing with its Pacman 8-bit ringtone, I know this is going to crazy. So crazy that some Russians will speak English, imitating Bon Jovi, playing in a supermarket. Obviously in the electronics department with TV everywhere. Some old phnes are also available and Halloween is obviously approaching.

Sunday Hit III

Expat Explanation: the fuckin' phone does not work fine...a bit oldish so you need to scream to be heard. Even if you don't have nothing to say

Brrrranding

Winter period is never perfect for brands' communication, mainly for their branding. The snow, the dirt, the ice are the enemies of efficient communication and you have to choose carefully your support. No surprise that, herer more than anywhere, the brands need very specific executional elements (color palette, imagery...). Always useful if you have a micro space to advertise.

(Photo: Dirrty Frank, just a good example that we know pretty well in BBDO)

Another Shit

Sunday Hit II

Expat Explanation - if you get drunk in a shitty bar, you'll be surrounded by very strange people and you'll listen to some music delivered by two over-made up look-a-like secretary style strange hairdo girls.

Last Action Heroes

We all remember the fantastic japanese commercials featuring a young and fresh Arnold. At that time, it was difficult to find the material and a lot of stars from Hollywood were running to far-away countries to pay their taxes. Now, unfortunately for them, it's not difficult for anybody to find their masterpieces. In Russia, we've got few of them. I've selected only the action actors but we have much more. Then the question, does it really make sense to spend all that money?