It's a fact. Russian people take care of their livers. Actually, you can find a lot of reasons for that and they're not really linked to liver concerns: raise in prices on the beer market (confirmed by a chat with a Baltika person yesterday), year of health (another stupid advertising campaign done by the government)...
All those efforts to make your liver get better were encapsulated in a small-scale city formats billboards campaign that was planned to generate PR but...did not. So I'm doing my job here and I share with you the visual where you see a lot of garbage captured in the ad device and saying 'be careful to what you give to your liver'.
Not really sure it raised people awareness but at least they found a place where to put the extra garbage that you find everywhere in that city's streets.
(Photo: Dirrty Frank, dying for Big Mac + Heineken + Skittles)
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